Duda · Duda Loves Buda

A 72-hour brand activation ahead of SXSW.

Duda film

Duda wanted to promote its website-building product for small business owners at SXSW. Together, we took the campaign to Buda, Texas, where the Duda team spent 72 hours building mobile-friendly websites for 50 local businesses. The campaign brought the product into people’s shops and workplaces, turning the town’s transformation into a film for SXSW.

On the ground in Texas

Duda Loves Buda

The Duda team works with a local business owner around a laptop

A local resident and a Duda team member sharing a lighthearted moment

Duda team demonstrates a new website inside a local business

Duda team member and local business owners at the campaign celebration

72 hours. 50 businesses. A whole town, now online.